On the 4th of July 2014 something happened that would change the face of Australian Rap/Hip-Hop forever. Adelaide native Allday released his debut album Startup Cult to a staggering #3 position on the ARIA charts (accompanied by some huge critical acclaim).
Allday's cult-like following over the past year or so has been building steadily, however since dropping his recent singles "Right Now" and "You Always Know The DJ" off Startup Cult, things have climbed to an entirely new level.
Allday's lyrical and melodic style is what makes him one of the most talented and unique contemporary artists in today's music-scene. Without question, it's easy to see who's musical style has been idolised to construct the raw-talent that we call Allday. Drake's diversity and prowess as a musician has created a symbolic 'backbone' that has pushed the boundaries of what Rappers can, and cannot do with their style and sound in music today. With this notion in mind, Allday is a talented artist who can effortlessly fluctuate between singing and rapping throughout the entire record, thus giving him his own foundation to perch himself on with his 'swaggalicious' contemporary and stylistic musical sound.
Startup Cult is super-duper-dope, and you need to cop it. It's an incredible listen from start to finish and you never quite know what to expect when each song ticks over. This is a modern album from genuinely talented 22-year-old who can't help but push the boundaries of contemporary Rap/Hip-Hop into a new genre; his own genre. Allday wants to ensure some longevity in the difficult world of music with this album, and we strongly believe that's what will happen. Nice work man, your hard work has undoubtedly paid off.
"Girl i swear, you always know the DJ" ....